Maggie Blackbird

Romancing Canada's Indigenous People

I’m a member of the Author Toolbox Blog Hop.  What is it?  A chance for authors at any stage in their career to connect by providing helpful posts related to all things writing.  The Hop occurs once a month, with the exception of November and December.  My third post for The Hop is on blogging for romance writers.  So read on…

Nano Blog and Social Media Hop2

I’ve been blogging since 2010.  I did take a break when my blog became too much for my dial-up connection I had at the time LOL.  But once I finally got a faster speed around 2106 (hey, this is Canada and there are a lot of remote places to live), I was able to blog to my heart’s content once again.

I must admit I missed blogging.  Very much so.  Since 2004, I’ve kept a personal blog at LiveJournal.  Not that I blog there anymore because I’m too busy with my author blog, but I do miss personal blogging.  I wish I had more time.

As a romance writer, I was always looking for new ideas to attract readers.  So I thought I’d let you know what I’ve done to gain a small following once I began going full steam around 2016.  I’m no blogging expert, but these idea below have worked for me:

1)  First, I made sure to gear the blog for romance readers.  My blog and web site are to attract new people to my books.  So deciding what to post on a regular basis was important.

I write romance starring Canada’s Indigenous People.  My goal was to find people who wished to read about native heroes and heroines, or pique their interest through blog posts.


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2)  I started blogging about non-fiction titles I read about North America’s Indigenous People, present or past.  Or books I recently purchased for research, such as Canada’s RCMP officers.  The fur trade.  The missing and murdered Indigenous women of Canada.  Aboriginal street gangs.  Anything that might let a reader know what my books focus on.

3)  Guest Bloggers.  Readers enjoy reading about romance authors, and other romance authors can bring their readers over to your blog.  Plus, I love helping other authors.  It’s a biggie for me.  Hosting them is important, and also important for readers of my blog to see what other books are available for them to check out.

I keep the guest blogging book focussed on an author promoting a new release or previous release.

4)  Interviews are always fun to read, so I began interviewing other romance authors about their books.

5)  I became a blog tour host.  I checked out different tour host companies, and through some trial and error, found two that work for me.  One is Gay Book Promotions.  Because I also write LGBT romance, it’s important for me to host other LGBT authors.

Silver Dagger Book Tours welcomes all romance genres, and I love their graphics and how they set up their tours, so I became a host for them.  Plus, these two companies allow author interviews or guest posts.  I don’t mind doing book promotions only, but my main focus is to get authors talking, whether through a guest post or interview.

The two companies send out tour packages in advance, another important factor for me, because I like scheduling my blog posts in advance.  I’m writing this blog post at the end of December.  See?  I like to be ahead of the game LOL.

6)  I started doing book reviews.  The blog tour companies allow tour hosts to read and review ARCS.  Readers enjoy hearing what others have to say about books they are considering purchasing.  And I don’t feel overwhelmed because I only do one review per week.  I read at night anyway before I go to sleep, so why not a book that I can review?

grahpic 27)  WIP Wednesday.  To promote my own books, I host a “works in progress Wednesday,” where I share with readers what I’m currently working on, and offer an excerpt.  This is a nice build up for when the book releases.

8)  Teaser Tuesday.  It works the same as WIP Wednesday, but is held on Tuesday.

9)  Author Alert.  When I find a new author I am really enjoying, I make sure and help that author out by doing an “alert” at my blog.  I post about the author, their books, and where readers can find these new writers who grabbed my attention.

10)  My E-Reader.  If I’m simply reading a new book, but don’t have time to review, I do a “What’s in my e-reader” post to let readers know what I’m currently devouring and very much enjoying.

11)  Contests.  I don’t hold them often, maybe once a year, but it builds up business for the blog and gets me more readers.

I’m always on the lookout for new ideas on how to engage readers for my blog.  If you have an idea, please share it in the comments section.  I’d really appreciate it.  I hope these ideas have helped.

24 thoughts on “Blogging for Romance Writers – #AuthorToolBoxBlogHop

  1. Elliot Chan says:

    Thanks for these tips! Guest blogging and interviews help me a lot. It gave me access to so many people I wouldn’t have met just on a whim. It also forced me to write something I knew someone will read… very rarely would I interview someone and they not read it, so there’s definitely a little push to be both fair and compelling.

    Liked by 1 person

    1. TY for stoping by and commenting, Elliot!


  2. Ronel Janse van Vuuren says:

    Excellent tips!

    Liked by 1 person

  3. lalanquist says:

    Since I’ve committed myself to revamping my blog this year, this was a great post to read! I think I might start trying out the WIP Wednesdays sometime soon 👀

    Liked by 1 person

    1. I’m glad the post was helpful. TY for stopping by!

      Liked by 1 person

  4. Iola says:

    Great tips. I advise fiction authors on building their platform, and you’ve basically summed up blogging in one post 🙂

    I especially love the way you’re focusing on readers who might be interested in your genre.

    Liked by 1 person

    1. Thank you for the kind words, Lola. And TY for stopping by!


  5. So many great ideas in here. I’m bookmarking this for the book tour host recs alone. Great post, Maggie!

    Liked by 1 person

    1. You’re welcome, Raimey. TY for stopping by and commenting!


  6. emaginette says:

    I love the thought of WIP Wednesday. 🙂

    Anna from elements of emaginette

    Liked by 1 person

    1. Glad you like WIP Wednesday!

      Liked by 1 person

  7. dsdehel says:

    Great advice Maggie. You make it all look so easy.

    Liked by 1 person

  8. Brigitte Kirady says:

    I’m in awe that you manage to find the time to post weekly, let alone more than once a week! How much time do you devote to blog writing vs. time you devote to writing your novels? Do you have novel writing days and blog writing days, or do you do a bit of both every day?

    Liked by 1 person

    1. I’m on a strict schedule. Even though comments for this blog post came in yesterday, I am answering them this morning because this is my promo/marketing time, which includes blogging. I’m strict with my schedule and this allows me to do a lot of writing. This year I subbed three novels and four short stories to tto my publisher. So my writing time is never eaten up by blogging which is part of my marketing strategy. I find scheduling is what really helps me. I hope this answers your questions, Brigitte.

      TY for stopping by and commenting. It’s very much appreciated!


  9. Erika Beebe says:

    It sounds like you have covered your blogging quite nicely 🙂

    Liked by 1 person

    1. TY! Thanks for stopping by!

      Liked by 1 person

  10. Meka James says:

    Oh nice! Love these tips. I’ve been blogging for a while, but I’m never consistent with what I post. I want to do better so maybe I need to employ some tactics to help pull in readers like this.

    Liked by 1 person

    1. Glad you liked the tips, Meka. Thanks for stopping by!


  11. These are some helpful tips. I never considered having separate blogs — but I completely understand how that might help. Also, I love the niche — I think we all need to be exposed to more stories. Wouldn’t it be lovely if one of these romance novels made it to a place like Hallmark channel? I mean goodness knows they can barely put a Black person in a movie nowadays, but I’m looking for the day when stories of ALL people are told and shared…I’m excited to read more. Thank you!

    Liked by 1 person

    1. Thank you for stopping by and commenting, Carmen. I’ve never watched the Hallmark channel, but i have heard of it.

      Liked by 1 person

      1. My apologies Maggie. The Hallmark Channel is a network that shows romantic 2 hour movies on a regular basis, all day long. They’re actually known for their “Christmas” movies that they start showing in June and go through to December. On the one hand, their movies are cheesy and predictable. On the other, there’s something comforting about watching a story where you know the ending will be that the “boy gets the girl” and the ending is that he gives her a kiss and “they live happily ever after.” Some people will say it’s very “American” – but they would most likely be White Straight Women. No one likes to claim they watch the channel, but everyone does. I watch it for sure some times — and I’m always appalled that I bothered. The writing is mostly LAME and traditional and ever story is exactly the same. But I wonder how do knew stories find ways to get into every market? I don’t write romance at all — but I, as a woman of color, would like to see romance stories that reflects me too. And what about my brother who’s gay? Where’s his story? And now, as I read your work — I mean THERE ARE SO MANY STORIES TO BE TOLD! I’m so glad to read and learn from you!

        Liked by 1 person

    2. I see what you mean. Yes, there is a Hallmark publisher that specialises in books. I never subbed to them, though. I don’t think I’d fit their formula. My romances take place in Canada, and I wouldn’t qualify for their American storylines. I hope some day they’ll have people of different ethnic groups on their TV channel. It’d be nice to see something new and refreshing like taht.

      Liked by 1 person

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